Why invest in a professional headshot? A professional headshot is much more than just an image of your face. A headshot can represent your brand and your personality. First impressions are now made online more than in person! If you are interviewing for a new position, or presenting yourself to a prospective client, the people you want to impress are looking you up online. Therefore a big part of that impression is your headshot. Candid photos taken with a mobile phone often capture a fun element, but also can include bad exposure, poor composition, bad focus, and distracting elements in the background. It is tempting to say "I have a camera...I can do a headshot", but you would not cut your own hair just because you own a nice pair of scissors! You hire a professional.